Nestle Philippines – KOKO KRUCH “School Fuel 6”

https://www.youtube.com/watch?v=sNhgLhRz_m8

            The Nestle KOKO KRUCH commercial is about a mom who gave a bowl of Koko Krunch for her son’s breakfast. As the boy eats Koko Krunch he gains energy he was able to run like a super hero. He also participate and able to answer the question of his teacher. As the mom knows the things that students can get from the Koko Krunch she now give it to his son every day for his breakfast. The koko krunch contains whole grain breakfast with vitamins and minerals, fiber and energy that can helps kids to perform well specially in class. As the boy gain energy from the koko krunch he also develop his personality based on the last part of the commercial it shows that the boy was able to leave the house after eating his breakfast but he went back to give his mom a hug. Which is for me that is the best thing because it’s like showing appreciation for the love, care, sacrifices and efforts of the parents to give the best for you. I remember my elementary and high school days when I eat koko krunch I really love it because it is very tasty, it also easy to prepare you just pour the koko krunch in a bowl then add fresh milk and then ready to eat. Today I still eating koko krunch but not like before which is  every morning.

            What I like about this commercial is that it’s very simple but enjoyable I can easily understand the story by looking at the video. The colors used are very attractive because it contrasts to each other. The commercial used propaganda techniques like humor and facts and figure.

Humor – it means that the commercial shows fun and enjoyment that ads attraction to the commercial. As the KoKo Krunch commercial shows a very creative style of advertisement they used animations to ads extra image to the video is very entertaining.  

Facts and Figures – it means that the commercial shows facts information to support the products. Based on the video they shows what the student can get when he eat Koko Krunch like Fiver, minerals, energy and whole grain. 

Nestle Philippines TV Commercial: WELLNESS "Fewer Calories"

Nestle Philippines TV Commercial: 
Wellness "Fewer Calories"

              This Commercial that created by Nestle Philippines entitled Wellness “fewer Calories” is very straight to the point. As the commercial wanted to give information about the product they make it simple and clear for the audience. This kind of strategy makes me amaze because it’s not the usual type of advertisement as I watch television I discover that some of the commercial are start with a drama episode to catch the target audience by their emotion or feelings. And some start with a jingle because they may think that having a jingle can be a great strategy since people loves to hear music and some especially kinds try to sing and memorize it.

            As people often drink coffees, milk and other drinks the commercial wanted to encourage people to try and drink the Nestle Nescafe Classic because in this product you can have lesser calories that you can get from drinks. With that, I found it very effective because today most of the people are very aware of their looks and body. Some used medicines and other slimming coffee and tea to lessen their weight. With the help of this informative commercial it can encourage those people who are health and body conscious to try their products.

            The commercial used advertising techniques such as facts and Figures and Logical appeal. In this video it shows facts and Figure because it highlights statistics measures about the calories that can get from different drinks and the calories that can get from the Nescafe Classic  while logical appeal shows that if you wanted to have a healthy body but still enjoying the food you eat you must choose wellness and choose Nestle. 

Nestlé Philippines Bear Brand Adult plus - "Naman"

 

https://www.youtube.com/watch?v=AXzinUrCqd8

Bear Brand Adult plus - "Naman"

Nestlé Philippines

            This bear brand advertisement entitled “naman” which endorsed an artist who is John Lloyd Cruz is a commercial that describes the things or activities which is for kids like the small bicycle and a kiddies’ pool and for adults it shows a mountain bike and an Olympics size swimming pool. As a kind what we want to do is to play, eat and sleep, our parent always reminds us that we should drink milk for us to have a strong bones and healthy strong body. As we grow old and do more things than playing, eating and sleeping we sometimes take for granted the milk and drink other alternative hot drinks such as coffee or tea but this advertisement shows that even you’re already an adult you must drink milk not to have strong bones but to maintain or sustain the strong bones and healthy body that you formed when you were a kid.

            What I like about this advertisement is its color the combination of white and blue shows coolness, it’s very refreshing in the eyes and the words and fonts used can be easily seen it is appropriate to its background and it’s readable. It may attract and encourage its target audience who are the old ones to buy and try the products because they want to have a strong bones and healthy body as they get old. The advertisement shows the benefits that they can get to the product and it may add up to its attractiveness. As I watch it more than 3 times I discovered that there are lots of propaganda techniques that are used to this advertisement such as testimonial, facts and figure, humor and repetition:

·         Humor – it is a technique that shows fun, enjoyment and entertainment to advertisement. As the bear brand shows that John Lloyd is riding on a small bicycle and snoring in a kiddie pool for me its shows fun and humor.

·         Testimonial – is a technique that shows the participation of artist, singers, music artist and even sports giants to endorse the particular products. The bear brand used an artist who is John Lloyd Cruz. He is an actor who is popular in television because of its talent in acting. They used him because it may helps to attract the audience to watch, be aware or buy the product.

·         Repetition – is a technique that the product is being repeated. In the advertisement the endorser repeat the word “Adult” which describe to the product which is bear brand adult plus.

·         Facts and Figure – is a technique that shows numbers, percentage and graphs to prove that their product is very effective. The Bear brand adult plus shows some facts that the powdered milk can give like high in calcium, vitamin C, iron and zinc which is needed to have strong resistance, body and bones. 

Print Ad - Century Corned Tuna

http://reluctantstylista.com/wp-content/uploads/fp3.jpg

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          This print ad attracts me because of 2 reasons. First because of the models, they used artist namely KC Conception and Piolo Pascual who are well known because of their fit body, beautiful faces and acting skills. They are one of the artists that really have a good faces in the entertainment industry, and as a fan of Mr. Piolo Pascual I can’t refuse to look at him on TV or in his billboards because of his handsomeness. As they catch my attention because of their looks it made me read the print ad and notices the product that they advertise and think if I try it already. Last reason is the color combination that is used in the print ad. It’s really refreshing I can look at it straightly. It’s very eye-catchy the font size and font color used are very appropriate with the background color. The message is very direct no “paligoy-ligoy” or other pasakalye words.

          In connection with our previous discussion in class I notice that the print ad I chosen it used some of the advertising techniques such as testimonial, facts and figures and logical appeal to make their advertisement more effective. Testimonial because the advertisement used celebrity, they used those sexy and hunk artist that shows attractiveness to other that if they eat the century corned tuna they will achieve the same body as the models has. Facts and figures because they give fact information about their products that the customers may benefited like 30% less fat, siksik and di malabsak and logical appeal because of the message of the print ad which is “kapag corned tuna, century lang!” it shows that people might choose century brand when they wanted to buy corned tuna. 

Nestle Philippines - NESFRUTA "Amoyzing Master"

Nestle Philippines - NESFRUTA "Amoyzing Master"

https://www.youtube.com/watch?v=RB3-u4ycAzw

           The Nesfruta commercial is about a boy who has a good sense of smell he can guess what kind of food is in front of him. Based on the commercial he first guesses the pandesal bread which is eaten during breakfast. Second he guesses the pancit bihon and its toppings. As he haven’t done mistake in guessing he became the “amoyzing master”. The word amoyzing came from a combination of words which is amoy and amazing. For the last guess he did, he made a wrong answer and all of those kinds who cheer and idolized him became shock and sad because of his first mistake.

            What I like about this advertisement is first the color of it; it’s really encouraging. As a viewer it has an impact to me that will make me watch it again and again because it shows facts and figures which the customers may benefit to the Nesfruta powdered juice like vitamins such as 100% vitamins C, A, B1, B2, B6 and Iron that the which is needed by our body.

            For me, the message of the commercial is about the quality of the products that the Nestle Philippines produce. As they engage with food products they wanted to show that their powdered juice is safe and made of in real mango flavor and it connects with their tagline which is “bring out what’s real”.

Nestle Philippines TV Commercial Ice Cream Serbis

 https://www.youtube.com/watch?v=g9pj40o-DCM

          Everybody loves ice cream! Any age, gender and even social status they can’t refuse to eat ice cream. With the coldness it can give plus the different flavors where we can choose really satisfy the customers. For others it can give refreshment. Ice cream is sometimes called as “stress reliever” when they are mad, stress with works or studies and even when they feel sad. The Nestle Philippines release a TV commercial entitled “SERBIS” it is about a boy that was left by his school service and instead to cry or feel embarrass he shows a smile and the Nestle ice cream vendor offer him a ride. Along their way they encounter a man who bought an ice cream not for him but for someone he like and the lady gives her smile in return next to their way they saw a kind who plays hide and seek and all her playmate shown when they saw an ice cream and they became happy. Then there was a man who helps an old lady to pass at the pedestrian lane and the old lady gives an ice cream in return.

          For me, as I’m an ice cream lover I used to eat it when I’m sad, stress and after I cry because for me eating ice cream can help me to ease my sadness, relieved, and happy. When I watch this commercial via YouTube I liked it! It attracts me to smile always and make people around me to feel happy and smiling. In just little things, simple help and even saying thank you can make people smile.

         The Nestle Ice cream commercial message is whatever happens we should not forget to smile and gives happiness because in just simple smile it may change the mood of others and even yours. So let’s smile and enjoy life. 

CHUCKIE BUDDY COMMERCIAL - Nestle Philippines

CHUCKIE BUDDY COMMERCIAL

Nestle Philippines

https://www.youtube.com/watch?v=qmdEQ6eW39s

The Chuckie commercial which entitled Buddy is about a bonding of mom and its son. Based on the commercial the son described that his mom used to play with him like she can do anything. She can be like soldiers, pilots and even a magician whom every mom can really do to its son or daughter just to make them feel the happiness and Love.

The Commercial has the message appointing to parents that they must have time and effort to bond with their children. Age can never be a hindrance to have a bonding moment with family. They have the tag line that says “Minsan lang sila bata, Sabayan mo na” which means that children may grow fast and every single moment should not be waste and should be treasure to make them feel that you love them.

What make this commercial really attracted are its song or jingle and the thought of the story. Its jingle has a nice tune and lyrics that can be easily to memorize, can be sing by anyone who could heard it and even me I used to Google its lyrics and start singing it, there is one part of the lyrics that I loved the “She maybe my mom, but she’s always a Buddy to me” it reminds me to the bonding moments of our family specially me and my mom because where used to have our bonding time like eating outside, talking about her past experiences and give me some advice.

The thought of the story is very catchy it can touch anyone especially mother who does not have quality time with its children because of work etc. The Nestle commercials attack the emotional aspect of people they can get their audience by the heart. I remember the first advertisement reflection I made which was the NIDO Fortigrow by nestle also. By comparing those two I discover that they used the mother and its child story in creating an advertisement because it connects to any ones heart.