Nestle Philippines TV Commercial:
Wellness "Fewer Calories"
Wellness "Fewer Calories"
This Commercial that created by Nestle Philippines
entitled Wellness “fewer Calories” is very straight to the point. As the
commercial wanted to give information about the product they make it simple and
clear for the audience. This kind of strategy makes me amaze because it’s not
the usual type of advertisement as I watch television I discover that some of
the commercial are start with a drama episode to catch the target audience by
their emotion or feelings. And some start with a jingle because they may think
that having a jingle can be a great strategy since people loves to hear music
and some especially kinds try to sing and memorize it.
As
people often drink coffees, milk and other drinks the commercial wanted to
encourage people to try and drink the Nestle Nescafe Classic because in this
product you can have lesser calories that you can get from drinks. With that, I
found it very effective because today most of the people are very aware of
their looks and body. Some used medicines and other slimming coffee and tea to
lessen their weight. With the help of this informative commercial it can
encourage those people who are health and body conscious to try their products.
The
commercial used advertising techniques such as facts and Figures and Logical appeal.
In this video it shows facts and Figure because it highlights statistics
measures about the calories that can get from different drinks and the calories
that can get from the Nescafe Classic
while logical appeal shows that if you wanted to have a healthy body but
still enjoying the food you eat you must choose wellness and choose Nestle.
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