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This print ad attracts me because of 2 reasons. First
because of the models, they used artist namely KC Conception and Piolo Pascual who
are well known because of their fit body, beautiful faces and acting skills. They
are one of the artists that really have a good faces in the entertainment
industry, and as a fan of Mr. Piolo Pascual I can’t refuse to look at him on TV
or in his billboards because of his handsomeness. As they catch my attention because
of their looks it made me read the print ad and notices the product that they
advertise and think if I try it already. Last
reason is the color combination that is used in the print ad. It’s really
refreshing I can look at it straightly. It’s very eye-catchy the font size and font
color used are very appropriate with the background color. The message is very
direct no “paligoy-ligoy” or other pasakalye words.
In connection with our previous
discussion in class I notice that the print ad I chosen it used some of the advertising
techniques such as testimonial, facts and figures and logical appeal to make
their advertisement more effective. Testimonial because the advertisement used
celebrity, they used those sexy and hunk artist that shows attractiveness to
other that if they eat the century corned tuna they will achieve the same body
as the models has. Facts and figures because they give fact information about
their products that the customers may benefited like 30% less fat, siksik and
di malabsak and logical appeal because of the message of the print ad which is “kapag
corned tuna, century lang!” it shows that people might choose century brand
when they wanted to buy corned tuna.
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