Nestle Philippines – KOKO KRUCH “School Fuel 6”

https://www.youtube.com/watch?v=sNhgLhRz_m8

            The Nestle KOKO KRUCH commercial is about a mom who gave a bowl of Koko Krunch for her son’s breakfast. As the boy eats Koko Krunch he gains energy he was able to run like a super hero. He also participate and able to answer the question of his teacher. As the mom knows the things that students can get from the Koko Krunch she now give it to his son every day for his breakfast. The koko krunch contains whole grain breakfast with vitamins and minerals, fiber and energy that can helps kids to perform well specially in class. As the boy gain energy from the koko krunch he also develop his personality based on the last part of the commercial it shows that the boy was able to leave the house after eating his breakfast but he went back to give his mom a hug. Which is for me that is the best thing because it’s like showing appreciation for the love, care, sacrifices and efforts of the parents to give the best for you. I remember my elementary and high school days when I eat koko krunch I really love it because it is very tasty, it also easy to prepare you just pour the koko krunch in a bowl then add fresh milk and then ready to eat. Today I still eating koko krunch but not like before which is  every morning.

            What I like about this commercial is that it’s very simple but enjoyable I can easily understand the story by looking at the video. The colors used are very attractive because it contrasts to each other. The commercial used propaganda techniques like humor and facts and figure.

Humor – it means that the commercial shows fun and enjoyment that ads attraction to the commercial. As the KoKo Krunch commercial shows a very creative style of advertisement they used animations to ads extra image to the video is very entertaining.  

Facts and Figures – it means that the commercial shows facts information to support the products. Based on the video they shows what the student can get when he eat Koko Krunch like Fiver, minerals, energy and whole grain.