Saturday, August 22, 2015

Print Ad - Century Corned Tuna


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          This print ad attracts me because of 2 reasons. First because of the models, they used artist namely KC Conception and Piolo Pascual who are well known because of their fit body, beautiful faces and acting skills. They are one of the artists that really have a good faces in the entertainment industry, and as a fan of Mr. Piolo Pascual I can’t refuse to look at him on TV or in his billboards because of his handsomeness. As they catch my attention because of their looks it made me read the print ad and notices the product that they advertise and think if I try it already. Last reason is the color combination that is used in the print ad. It’s really refreshing I can look at it straightly. It’s very eye-catchy the font size and font color used are very appropriate with the background color. The message is very direct no “paligoy-ligoy” or other pasakalye words.


          In connection with our previous discussion in class I notice that the print ad I chosen it used some of the advertising techniques such as testimonial, facts and figures and logical appeal to make their advertisement more effective. Testimonial because the advertisement used celebrity, they used those sexy and hunk artist that shows attractiveness to other that if they eat the century corned tuna they will achieve the same body as the models has. Facts and figures because they give fact information about their products that the customers may benefited like 30% less fat, siksik and di malabsak and logical appeal because of the message of the print ad which is “kapag corned tuna, century lang!” it shows that people might choose century brand when they wanted to buy corned tuna. 

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