CHUCKIE BUDDY COMMERCIAL
Nestle Philippines
The Chuckie commercial which entitled
Buddy is about a bonding of mom and its son. Based on the commercial the son
described that his mom used to play with him like she can do anything. She can
be like soldiers, pilots and even a magician whom every mom can really do to
its son or daughter just to make them feel the happiness and Love.
The Commercial has the message
appointing to parents that they must have time and effort to bond with their children.
Age can never be a hindrance to have a bonding moment with family. They have
the tag line that says “Minsan lang sila bata, Sabayan mo na” which means that children
may grow fast and every single moment should not be waste and should be
treasure to make them feel that you love them.
What make this commercial really attracted
are its song or jingle and the thought of the story. Its jingle has a nice tune
and lyrics that can be easily to memorize, can be sing by anyone who could heard
it and even me I used to Google its lyrics and start singing it, there is one
part of the lyrics that I loved the “She maybe my mom, but she’s always a Buddy
to me” it reminds me to the bonding moments of our family specially me and my
mom because where used to have our bonding time like eating outside, talking
about her past experiences and give me some advice.
The thought of the story is very
catchy it can touch anyone especially mother who does not have quality time
with its children because of work etc. The Nestle commercials attack the emotional
aspect of people they can get their audience by the heart. I remember the first
advertisement reflection I made which was the NIDO Fortigrow by nestle also. By
comparing those two I discover that they used the mother and its child story in
creating an advertisement because it connects to any ones heart.
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