Nestle Philippines – KOKO KRUCH “School Fuel 6”

https://www.youtube.com/watch?v=sNhgLhRz_m8

            The Nestle KOKO KRUCH commercial is about a mom who gave a bowl of Koko Krunch for her son’s breakfast. As the boy eats Koko Krunch he gains energy he was able to run like a super hero. He also participate and able to answer the question of his teacher. As the mom knows the things that students can get from the Koko Krunch she now give it to his son every day for his breakfast. The koko krunch contains whole grain breakfast with vitamins and minerals, fiber and energy that can helps kids to perform well specially in class. As the boy gain energy from the koko krunch he also develop his personality based on the last part of the commercial it shows that the boy was able to leave the house after eating his breakfast but he went back to give his mom a hug. Which is for me that is the best thing because it’s like showing appreciation for the love, care, sacrifices and efforts of the parents to give the best for you. I remember my elementary and high school days when I eat koko krunch I really love it because it is very tasty, it also easy to prepare you just pour the koko krunch in a bowl then add fresh milk and then ready to eat. Today I still eating koko krunch but not like before which is  every morning.

            What I like about this commercial is that it’s very simple but enjoyable I can easily understand the story by looking at the video. The colors used are very attractive because it contrasts to each other. The commercial used propaganda techniques like humor and facts and figure.

Humor – it means that the commercial shows fun and enjoyment that ads attraction to the commercial. As the KoKo Krunch commercial shows a very creative style of advertisement they used animations to ads extra image to the video is very entertaining.  

Facts and Figures – it means that the commercial shows facts information to support the products. Based on the video they shows what the student can get when he eat Koko Krunch like Fiver, minerals, energy and whole grain. 

Nestle Philippines TV Commercial: WELLNESS "Fewer Calories"

Nestle Philippines TV Commercial: 
Wellness "Fewer Calories"

              This Commercial that created by Nestle Philippines entitled Wellness “fewer Calories” is very straight to the point. As the commercial wanted to give information about the product they make it simple and clear for the audience. This kind of strategy makes me amaze because it’s not the usual type of advertisement as I watch television I discover that some of the commercial are start with a drama episode to catch the target audience by their emotion or feelings. And some start with a jingle because they may think that having a jingle can be a great strategy since people loves to hear music and some especially kinds try to sing and memorize it.

            As people often drink coffees, milk and other drinks the commercial wanted to encourage people to try and drink the Nestle Nescafe Classic because in this product you can have lesser calories that you can get from drinks. With that, I found it very effective because today most of the people are very aware of their looks and body. Some used medicines and other slimming coffee and tea to lessen their weight. With the help of this informative commercial it can encourage those people who are health and body conscious to try their products.

            The commercial used advertising techniques such as facts and Figures and Logical appeal. In this video it shows facts and Figure because it highlights statistics measures about the calories that can get from different drinks and the calories that can get from the Nescafe Classic  while logical appeal shows that if you wanted to have a healthy body but still enjoying the food you eat you must choose wellness and choose Nestle. 

Nestlé Philippines Bear Brand Adult plus - "Naman"

 

https://www.youtube.com/watch?v=AXzinUrCqd8

Bear Brand Adult plus - "Naman"

Nestlé Philippines

            This bear brand advertisement entitled “naman” which endorsed an artist who is John Lloyd Cruz is a commercial that describes the things or activities which is for kids like the small bicycle and a kiddies’ pool and for adults it shows a mountain bike and an Olympics size swimming pool. As a kind what we want to do is to play, eat and sleep, our parent always reminds us that we should drink milk for us to have a strong bones and healthy strong body. As we grow old and do more things than playing, eating and sleeping we sometimes take for granted the milk and drink other alternative hot drinks such as coffee or tea but this advertisement shows that even you’re already an adult you must drink milk not to have strong bones but to maintain or sustain the strong bones and healthy body that you formed when you were a kid.

            What I like about this advertisement is its color the combination of white and blue shows coolness, it’s very refreshing in the eyes and the words and fonts used can be easily seen it is appropriate to its background and it’s readable. It may attract and encourage its target audience who are the old ones to buy and try the products because they want to have a strong bones and healthy body as they get old. The advertisement shows the benefits that they can get to the product and it may add up to its attractiveness. As I watch it more than 3 times I discovered that there are lots of propaganda techniques that are used to this advertisement such as testimonial, facts and figure, humor and repetition:

·         Humor – it is a technique that shows fun, enjoyment and entertainment to advertisement. As the bear brand shows that John Lloyd is riding on a small bicycle and snoring in a kiddie pool for me its shows fun and humor.

·         Testimonial – is a technique that shows the participation of artist, singers, music artist and even sports giants to endorse the particular products. The bear brand used an artist who is John Lloyd Cruz. He is an actor who is popular in television because of its talent in acting. They used him because it may helps to attract the audience to watch, be aware or buy the product.

·         Repetition – is a technique that the product is being repeated. In the advertisement the endorser repeat the word “Adult” which describe to the product which is bear brand adult plus.

·         Facts and Figure – is a technique that shows numbers, percentage and graphs to prove that their product is very effective. The Bear brand adult plus shows some facts that the powdered milk can give like high in calcium, vitamin C, iron and zinc which is needed to have strong resistance, body and bones.