Print Ad - Century Corned Tuna

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          This print ad attracts me because of 2 reasons. First because of the models, they used artist namely KC Conception and Piolo Pascual who are well known because of their fit body, beautiful faces and acting skills. They are one of the artists that really have a good faces in the entertainment industry, and as a fan of Mr. Piolo Pascual I can’t refuse to look at him on TV or in his billboards because of his handsomeness. As they catch my attention because of their looks it made me read the print ad and notices the product that they advertise and think if I try it already. Last reason is the color combination that is used in the print ad. It’s really refreshing I can look at it straightly. It’s very eye-catchy the font size and font color used are very appropriate with the background color. The message is very direct no “paligoy-ligoy” or other pasakalye words.

          In connection with our previous discussion in class I notice that the print ad I chosen it used some of the advertising techniques such as testimonial, facts and figures and logical appeal to make their advertisement more effective. Testimonial because the advertisement used celebrity, they used those sexy and hunk artist that shows attractiveness to other that if they eat the century corned tuna they will achieve the same body as the models has. Facts and figures because they give fact information about their products that the customers may benefited like 30% less fat, siksik and di malabsak and logical appeal because of the message of the print ad which is “kapag corned tuna, century lang!” it shows that people might choose century brand when they wanted to buy corned tuna. 

Nestle Philippines - NESFRUTA "Amoyzing Master"

Nestle Philippines - NESFRUTA "Amoyzing Master"

https://www.youtube.com/watch?v=RB3-u4ycAzw

           The Nesfruta commercial is about a boy who has a good sense of smell he can guess what kind of food is in front of him. Based on the commercial he first guesses the pandesal bread which is eaten during breakfast. Second he guesses the pancit bihon and its toppings. As he haven’t done mistake in guessing he became the “amoyzing master”. The word amoyzing came from a combination of words which is amoy and amazing. For the last guess he did, he made a wrong answer and all of those kinds who cheer and idolized him became shock and sad because of his first mistake.

            What I like about this advertisement is first the color of it; it’s really encouraging. As a viewer it has an impact to me that will make me watch it again and again because it shows facts and figures which the customers may benefit to the Nesfruta powdered juice like vitamins such as 100% vitamins C, A, B1, B2, B6 and Iron that the which is needed by our body.

            For me, the message of the commercial is about the quality of the products that the Nestle Philippines produce. As they engage with food products they wanted to show that their powdered juice is safe and made of in real mango flavor and it connects with their tagline which is “bring out what’s real”.

Nestle Philippines TV Commercial Ice Cream Serbis

 https://www.youtube.com/watch?v=g9pj40o-DCM

          Everybody loves ice cream! Any age, gender and even social status they can’t refuse to eat ice cream. With the coldness it can give plus the different flavors where we can choose really satisfy the customers. For others it can give refreshment. Ice cream is sometimes called as “stress reliever” when they are mad, stress with works or studies and even when they feel sad. The Nestle Philippines release a TV commercial entitled “SERBIS” it is about a boy that was left by his school service and instead to cry or feel embarrass he shows a smile and the Nestle ice cream vendor offer him a ride. Along their way they encounter a man who bought an ice cream not for him but for someone he like and the lady gives her smile in return next to their way they saw a kind who plays hide and seek and all her playmate shown when they saw an ice cream and they became happy. Then there was a man who helps an old lady to pass at the pedestrian lane and the old lady gives an ice cream in return.

          For me, as I’m an ice cream lover I used to eat it when I’m sad, stress and after I cry because for me eating ice cream can help me to ease my sadness, relieved, and happy. When I watch this commercial via YouTube I liked it! It attracts me to smile always and make people around me to feel happy and smiling. In just little things, simple help and even saying thank you can make people smile.

         The Nestle Ice cream commercial message is whatever happens we should not forget to smile and gives happiness because in just simple smile it may change the mood of others and even yours. So let’s smile and enjoy life. 

CHUCKIE BUDDY COMMERCIAL - Nestle Philippines

CHUCKIE BUDDY COMMERCIAL

Nestle Philippines

https://www.youtube.com/watch?v=qmdEQ6eW39s

The Chuckie commercial which entitled Buddy is about a bonding of mom and its son. Based on the commercial the son described that his mom used to play with him like she can do anything. She can be like soldiers, pilots and even a magician whom every mom can really do to its son or daughter just to make them feel the happiness and Love.

The Commercial has the message appointing to parents that they must have time and effort to bond with their children. Age can never be a hindrance to have a bonding moment with family. They have the tag line that says “Minsan lang sila bata, Sabayan mo na” which means that children may grow fast and every single moment should not be waste and should be treasure to make them feel that you love them.

What make this commercial really attracted are its song or jingle and the thought of the story. Its jingle has a nice tune and lyrics that can be easily to memorize, can be sing by anyone who could heard it and even me I used to Google its lyrics and start singing it, there is one part of the lyrics that I loved the “She maybe my mom, but she’s always a Buddy to me” it reminds me to the bonding moments of our family specially me and my mom because where used to have our bonding time like eating outside, talking about her past experiences and give me some advice.

The thought of the story is very catchy it can touch anyone especially mother who does not have quality time with its children because of work etc. The Nestle commercials attack the emotional aspect of people they can get their audience by the heart. I remember the first advertisement reflection I made which was the NIDO Fortigrow by nestle also. By comparing those two I discover that they used the mother and its child story in creating an advertisement because it connects to any ones heart.